Think Notion meets VS Code. Made for marketing.
Organize in natural language. Execute with AI. Built on developer infrastructure.
Marketing teams spend hours clicking through HubSpot, Marketo, Google Analytics to do what AI could execute directly in Quallaa.
Text-based AI agents achieve 4.4x higher success rates than visual automation (72.5% vs 16.4% on real-world tasks).* Quallaa is the environment where AI can work at full speed.
What Is Quallaa?
A knowledge-first environment for marketing operations.
Organize with markdown, wiki links, and databases. Natural language first.
Full developer infrastructure underneath. AI executes directly instead of clicking.
Built on the Same Stack as Fortune 500s
Quallaa runs on Eclipse Theia — trusted by these companies for their developer tools
Also: Arduino · Google Cloud Shell · Renesas · and hundreds more
4.4x Better
Success Rate
When AI executes marketing operations directly vs clicking through HubSpot, Marketo, Google Analytics. View research →
4.4x Better
Success Rate
When AI executes marketing operations directly vs clicking through HubSpot, Marketo, Google Analytics. View research →
AI Works Better in Code
Platform menus slow AI down. Quallaa is where AI works at full speed—in code, not through clicking.
The Menu-Clicking Trap
You Need Something
A specific marketing automation
Tool Shopping
Hunt for something close enough
Settle
Pick the least-bad option
Click Marathon
12+ menus to set up one campaign
Try Again
Didn't work? Start over.
Broken
Platform limits hit
Result: Platform Limits
Locked into platform capabilities. Custom logic needs workarounds or agency help. Evolves on vendor roadmap.
AI With Training Wheels
Our Philosophy
We believe AI should work for you, not the other way around
Jeff Toffoli
Chief Human in the Loop
“Why force AI to click through menus when it can build exactly what you need?”
You're the Expert, AI's the Builder
You know your business. AI knows code. Together, you build perfect solutions.
Skip the Middleman
Talk directly to AI in its native language. No menus. No clicking. Just results.
Perfect Fit, Every Time
No more square pegs in round holes. Build exactly what you need.
Move Faster by Default
Skip the platform overhead. Direct execution means faster iteration and deployment.
“The future is yours when AI works at full speed.”
“AI won't replace you.
Someone using AI will.”
Be that someone. With Quallaa.
Getting Started with Quallaa
Moving from HubSpot/Marketo to a knowledge-first environment is a shift in thinking. You're not learning a new platform—you're learning a new way of working.
Start With Guidance
Faster results, expert support
Use Quallaa with hands-on guidance from marketing operations experts. We help you build your first systems, then you own and evolve them.
Perfect if you:
- Want faster time to results
- Need help designing marketing systems
- Appreciate expert guidance on best practices
- Still want to own the outcome and iterate independently
How It Works
Join the Quallaa Beta
Get early access to AI execution environments. Build custom marketing systems with the power of code and human understanding.
Limited spots • Work directly with our team • Shape the product
Build What
Platforms Can't
Custom attribution. Complex workflows. Marketing logic that fits your strategy. View research →
Build What
Platforms Can't
Custom attribution. Complex workflows. Marketing logic that fits your strategy. View research →
Frequently Asked Questions
Everything you want to know about escaping the SaaS trap.
Categories
Build Your Marketing Operations in Quallaa
Think Notion meets VS Code for marketing operations.
Download Quallaa (free, open source) or join the beta for AI features. Expert guidance available if you need help getting started.